Video Production for Charities

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Is video production for charities necessary? Are there too many charity videos on the TV and internet? Are the public becoming numb to charity video appeals? Do you wonder how you can make your charity video stand out amongst the crowd?

 

It could be a harder task than ever before to appeal to the good nature of the public to support a charitable cause. With TV broadcast saturated with advert appeals to encourage us to give to various charitable causes; as a charity you may wonder how you can make your video achieve more impact than what’s already out there.

 

We need charitable organisations, and charitable organisations need support. It’s easy to take things for granted and we can forget that in the background charities are constantly working to help keep the cogs turning. Without them and the support they receive there would be such a collapse in society, more than we could realise.

 

So, charities are necessary, and charities need a good visual impact to help make us all aware of what is at stake, and to appeal for support. One of the ways this can be done is with video. Video is now undoubtedly the greatest way to communicate. Quite simply, everyone wants to see things in action, whether it’s something to purchase, something to do, a place to go, and experience, a memory, music, tips, tutorials, products, and reviews. Therefore videos are necessary for fundraising, appeals, public awareness, news, and promotional purposes.

 

There are a huge amount of charity videos in circulation, but without them how would we know? How would they be able to reach out to the public for support? The moment we are not made aware is the moment we can turn a blind eye. There can never be too many charity videos to keep us aware of the reality, encourage us to take part, and ask for support. It’s easy to become numb to charity videos which is why it is important for the video to have an impact. It’s important not to rely solely on tugging at the heart strings. Emotive videos are great, but great scripting, the right sound track, and thought provoking ideas will help the video to rise above the others. More importantly, it will help to stay in people’s minds rather than blend in with others.

 

Below is a selection from the video production for charities by Trapdoor Films. If you would like to see more then you can visit our charity video production.

 

 

Reaching New Heights. A post about our experience filming with the Essex and Herts Air Ambulance. Have a read.

 

 

 

 

 If you like our work and enjoy seeing it please ‘like’ us on facebook. You can also follow us on Twitter & Google+, and subscribe to us on Vimeo and Youtube.

 

 

 

Trapdoor Films | Video production For Charities

Reaching New Heights!

Home » Charities

 

We had a great experience filming the charity video for the Essex & Herts Air Ambulance Trust. As well as filming the helicopter and the crew, we had the the added bonus of meeting and filming Jonny Coggan, a paralympic wheelchair rugby athlete.

The Airbase

It was a packed agenda at the Earls Colne Airbase in Colchester. The weather was on our side which meant the helicopter would be flying today. The helicopter was actually taking off as we arrived and offloaded our kit. There was no knowing when the crew would need to fly off for call or when the helicopter would return, so we knew this was going to be a bit of a run and gun shoot. We had to be ready.

The plan was to film in 50i interlaced with a few shots in progressive 25p as we knew some of the footage may be used for broadcast. We were just finishing off our first interview with one of the crew when we could hear the helicopter returning from a call out. We grabbed our kit and ran into position to grab the shots. Fortunately though we actually had some time later in the day to mock up a take off. One of our videographers, Michelle, actually got the opportunity to go inside the helicopter for the ride and get some footage from inside, it’s not everyday you get the opportunity to film from up in the sky. However, I was most happy with my feet on the ground and filming from there.

Interviewing and filming Jonny was revealing. He had an amazing story of overcoming a life changing injury to his spine resulting in paralysis. Amazingly he is now a wheelchair rugby athlete and was due to compete in his fourth Paralympic games in Rio. What an amazing triumph and encouraging story.

The Training Session

Our second day shoot for this charity video was to get some footage of Jonny’s rugby training session. Their training session had us astounded. For 3 hours it was virtually non stop and quite full on at times. There were no shortage of wheelchair clashes, and fortunately no injuries. It was quite an eye opener to a sport that we had not really seen much of before and to of been able to film this sport was quite a privilege.

Please do feel free to leave your comments below and we hope you enjoy the video.

 

 

 

Have a look at more of our videos in our portfolio.
Visit Essex & Herts Air Ambulance Trust for more about what they do.

 

Take a look at our post on A Hub Of Creativity. This focuses on a special location which is home to over thirty creative people. And we had the privilege to film some of it.

 

 

 

 

If you like our work and enjoy seeing it please ‘like’ us on facebook. You can also follow us on Twitter & Google+, and subscribe to us on Vimeo and Youtube.

 

 

 

Trapdoor Films | Charity Video